Social Media Campaign

Social Media Campaign (SMC) for:

McDonalds.

 

Introduction

            McDonalds is a fast food chain that is operating its services world widely. The Chain is focused on creating the innovative experiences for its customers. They are supplying the foods to the people with innovative tastes and the high quality of its services, by staying true to the favorites of its customers. The great tasting burgers and the fries are the most selling products of the McDonalds. Most of the customers are happy with its services and enjoy their eating’s here. McDonalds mostly operates its restaurant by creating the franchises or the corporation it. In this respect, the revenues of the company come from the rent, royalties and the fees that is charged to the franchisees. Moreover, the revenue of the company also comes from the face to face selling of fast food in its restaurants.

Action Item for the SMC:

 McDonalds has started a campaign for implementing digital happy meal zones at its UK franchises. In this way, McDonalds has initiated this campaign in an order to attract the children for digital playing and enjoying the meal as well. McDonalds has started this campaign for the purpose of providing the children an innovative place of enjoying and playing.

Who, what, when, where, why and how:

Who: McDonalds has attempted to attract the children from the age of 3 to 10 by this campaign.

What: the company has started this campaign by using social media such as face book and the Television advertisements. In addition, the promotional leaflets are also spared in the schools in order to make the students aware of the campaign.

When: the campaign stared by the McDonald in 2015 and has seen a positive response by the audience.

Where: McDonalds stared this campaign in United Kingdom and targeted the audience of the high life style children as well their parents.

Why: The campaign was stared in an order to provide the children with the most innovative paly place at the restaurants. Through the digital play place the children will be able to enjoy the food and play different games.

How: The Digital floors of the restaurants will consists of many kind of the mind and jumping games through which the children will  be attracted to  dine in paly games. In addition, the children who are interested in celebrating their birthdays will be provided with the happy meals consisting of the free games packages.

Write out the narrative

             The story for the McDonalds Digital happy meal zone campaign is that the website of the McDonald is very efficient in promoting its new products and campaign. McDonald served its campaign by buying the sponsored links on the well reputed websites and promoted its campaign on these websites. The response of the people was much good to the step taken by the McDonald because it grasped the attention of the people by popping up message of “digital happy meal”. In this respect, almost the 90% of the people clicked the popup message and the promotion of the campaign was successful.

 

Muath Alobaid.