Tuesday, December 8, 2015

Business Letter


209 Broadway St
New York NY 49249
(469)279-0171
MaC@McDonalds.com
 
November 29, 2015
To, Mr. George
2090 McCallum Drive
Columbia, America.
 
Dear Mr. George,                                                
We are feeling pleasure to write this letter to you because you are one of our regular customers from the previous three years and your cooperation and loyalty with our restaurant is truly estimable. We are honored to have customers like you and consider you as an asset of our company.
 The main intention behind writing of this letter to you is just to inform you that we are about to launch a social media campaign of McDonald’s. As you always take interest in knowing about we innovations we are making, and also you are one of our loyal customers, thus, we thought to inform you at priority before the launch of a great social media campaign. We also make sure you that if you take part in this event and promote our campaign; we will offer you some special discounts on All Day Breakfast range.
The procedure of joining the campaign is so simple and easy. All you have to do is just to go to home page of your profile of Facebook or Twitter etc. Here you will find a campaign commercial of our company. Now, you will have to click on the “Like” button which is located on the right side at the bottom of the icon, and then you will automatically reach to our social media campaign site, there you will see a formal form, after filling which, you will become a part of our great campaign. After the validation, you will receive a validation message at your e-mail address, which you have linked to your social networking accounts.
 You can enjoy great discount and free McFurry for becoming a part of this campaign, we hope that you will like to take the advantage. We are hoping to see your name in the list of enrolled customers on Twitter and Facebook.
Sincerely,
Muath Alobaid, Marketing

Monday, December 7, 2015

Buyer Persona

 
 

Social Media Campaign


Social Media Campaign (SMC) for:

McDonalds.

 
Introduction

            McDonalds is a fast food chain that is operating its services world widely. The Chain is focused on creating the innovative experiences for its customers. They are supplying the foods to the people with innovative tastes and the high quality of its services, by staying true to the favorites of its customers. The great tasting burgers and the fries are the most selling products of the McDonalds. Most of the customers are happy with its services and enjoy their eating’s here. McDonalds mostly operates its restaurant by creating the franchises or the corporation it. In this respect, the revenues of the company come from the rent, royalties and the fees that is charged to the franchisees. Moreover, the revenue of the company also comes from the face to face selling of fast food in its restaurants.

Action Item for the SMC:


 McDonalds has started a campaign for implementing digital happy meal zones at its UK franchises. In this way, McDonalds has initiated this campaign in an order to attract the children for digital playing and enjoying the meal as well. McDonalds has started this campaign for the purpose of providing the children an innovative place of enjoying and playing.

Who, what, when, where, why and how:


Who: McDonalds has attempted to attract the children from the age of 3 to 10 by this campaign.

What: the company has started this campaign by using social media such as face book and the Television advertisements. In addition, the promotional leaflets are also spared in the schools in order to make the students aware of the campaign.

When: the campaign stared by the McDonald in 2015 and has seen a positive response by the audience.

Where: McDonalds stared this campaign in United Kingdom and targeted the audience of the high life style children as well their parents.

Why: The campaign was stared in an order to provide the children with the most innovative paly place at the restaurants. Through the digital play place the children will be able to enjoy the food and play different games.

How: The Digital floors of the restaurants will consists of many kind of the mind and jumping games through which the children will  be attracted to  dine in paly games. In addition, the children who are interested in celebrating their birthdays will be provided with the happy meals consisting of the free games packages.

Write out the narrative


             The story for the McDonalds Digital happy meal zone campaign is that the website of the McDonald is very efficient in promoting its new products and campaign. McDonald served its campaign by buying the sponsored links on the well reputed websites and promoted its campaign on these websites. The response of the people was much good to the step taken by the McDonald because it grasped the attention of the people by popping up message of “digital happy meal”. In this respect, almost the 90% of the people clicked the popup message and the promotion of the campaign was successful.

 

Muath Alobaid.

 

 

McDonald's News Release


McDonald’s News Release

November 16, 2015

Contact: Mr. Ellet Jack
Cell Phone: (469)279-0171
Facebook: http://www.facebook.com/mcdonalds

 ________________________

McDonald's Exclusive Offers New Android and iOS App,

 
Los Angeles – Dec. 09, 2015 - McDonald's announces a new way to enjoy food and beverage deals with the inauguration of a new McDonald's Mobile App. It offers national and local deals from the accessibility of their customer’s smartphone.

This app is available for iOS and Android devices, the app will engage the customers by providing them convenient ways to contact McDonald's whenever they want. This app displays the commitment of McDonald's for enhancing the lives of customers by making their offerings more suitable and valuable. For encouraging involvement, McDonald's is offering a free sandwich and a  loyalty program through which customers will be able to get a free McCafe drink after making five purchases of McCafe drinks.

The vice president of McDonalds USA, Julia Vander Ploeg says, “The Mobile App will transform how our customers engage with us by removing physical boundaries so they can connect to McDonald's any time or place. While McDonald's and our franchisees have partnered to create strong, valuable national and local offers for our customers, the app is fundamentally local and a way for customers to interact and engage with their everyday McDonald's restaurant."
The McDonald's Mobile App can be downloaded in the Google Play Store for Android devices and app store for Apple. The app is available only for the first 8 million downloads. The Offers terminate after reclamation and by end of December, 2015.

 

 

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